HowToAvailable

Local citations are references to a company 's name , address and phone number ( N AP ) that appear on websites other than their own . They are an important factor in local SEO ( search engine optimization ) as they help search engines to understand a company 's location and relevance to local searches .   The main benefit of local citations is that they help businesses to rank higher in local search engine results . By having their business name , address and phone number listed on other websites , businesses can increase the likelihood that they will appear in the SER Ps ( Search Engine Results Pages ) when local searches are conducted .   Another benefit of local citations is that they increase a business 's visibility . By having their business name and contact information listed on other websites , businesses can increase the number of people